100PRCENT
INTERVIEWED BY: KRISTIN

How did it feel being nominated and winning at the Chicago Music Awards?
It was an honor to be nominated with such names like R. Kelly, Common, Kanye West, etc. It let us know that we were part of the elite in Chicago. Actually winning the award was something else though. Walking on stage people clapping acknowledging the hard work that has been put into the group it was a good feeling. It was definitely one of our prouder moments in young career.

What are all the awards that you have won?
Latin Entertainer of the year (Chicago Music Awards)
Best new artist (Chicago Music Awards)
Hottest Latin group (Ritmo Awards)

You started out as dancers and then progressed into singing was the transition hard?
The transition wasn’t that difficult. We have a great bond with one another. Robert and Hector are cousins and we’ve all been friends for almost a decade. We added another element to our performance and just tried to develop it. I think being friends helped us a lot, I mean it’s not like we’re a manufactured group where they just put 3 guys together. We started together from the very beginning.

Well you are a Chi-town fav. What does it feel like to be so well loved in your hometown?
The buzz about 100PRcent is still growing, we’re starting to get more radio play, and more people are beginning to pay attention to 100PRcent. The following we have is great, our fans are the best, its just a good feeling all together knowing that you have the support from your hometown.

Since all of you are hotties are you ready for all the attention you’ll be getting from the female fans?
Well since we are hotties attention from females is a normal thing…lol…j/k. I think we’ll take everything in stride, I mean I’m sure it will be overwhelming at first. It will be something we’re not used to. We just have to make sure we don’t let it get to our heads and we just stay focused on making good music so that we can have fan’s giving us attention for years to come.

Who is in your group and what do they do or play?
There are three members of 100PRcent, Hector, Robert and Gabriel. We all share duties such as singing lead vocals, writing our own songs, and choreographing our dance moves.

What are your ages?
The world will never know…lol…we’d like to keep the world guessing…

Where did your name originate and what does it mean to you?
We used to be called “CHK” when we first started off as a group, then we changed it to “100PRcent” about a year ago. We did a lot of things on our own as a group, and our goal was to always put in 100% effort. As a group we know each person had to put forth their 33 1/3% forming the 100% bond. We felt the name suited us well because we put 100% into everything we do. The “PR” in “100PRcent” was just to emphasize the three of us being 100% Puerto Rican so we implemented that into the name as well.

How would you describe your music in your own words?
Everyone say’s that they have a different sound or they are bringing something different to the music scene. Because we are Latin and we sing R&B music which is usually dominated by other races I think you can tell the difference between a song by 100PRcent and any other group in the music industry. Urban R&B with a Latin twist that you can dance to!!

Is your music exclusively in English or do you have Spanish songs too?
Though we focus on English music because that’s what our passion is for, we do have some songs that have Spanish words in them. Whether it’s the chorus to a song in Spanish or some Spanish words mixed into one of our verses, if you listen close enough you’ll hear it.

How do you feel that everyone has treated you since you started in the music biz?
It’s been a mixture of a lot of things, some people feel as though a Latin R&B group will never work in mainstream America. Others love the idea and are very confident that we’ll reach all our goals. Regardless of what is said though, we always put our best foot forward while doing our music.

Do you write all of your songs?
So far we as a group have written every song on our album, we’ve been through so much in our lives that finding material to write songs about is no problem. Girls, clubbin, love, hate, relationships, friends, crushes, you name it, we’ve done it!

What is your favorite song on the album?
I think as a group our favorite song is “How do you know.”

Why?
The song asks the question “How do you know when you’re in love.” In the song we answer the question, the answer being “you just know.” It’s a real deep song that everyone can relate to because no one has the true meaning of love through words but when asked that question the true answer is that deep down inside one …”Just knows.”

What other artists have you worked with?
We’ve done songs with local artist like Disco, Sean Filote (“Latinas”), Don Evoua (“Bella”), Lil Reap (“Jungle”), Channel Zero (“Jungle”), and Thump (“Oh damn”).

How were the experiences working with them?
It’s always good to work with different people. They always give you a different vibe to feed off of, a different energy so we always enjoy doing new projects with different artists. It helps us add another element to our portfolio.

Is there any new albums, demos, videos or anything else that is scheduled to be released in 2005?
In 2005 “100PRcent” is really trying to focus on the group. We’re trying to put out a product that the people will like, that’s our main goal. We’re almost done with our new album but we’re not rushing anything. Timing is very important in the music biz so we’re not hurrying anything.

Where can people go online to listen to your music?
We have a website www.100PRcent.com where everyone can get a sample of what 100PRcent has to offer. There you’ll find music, pictures, info on the group, as well as the opportunity to sign up to the mailing list where you can get all new updates on “100PRcent.”

How can they buy copies of your albums?
The album is not for sale as of yet, however we do give away music at all of our shows so if you’re fortunate enough to be at a one you might get some free music.

What radio stations are currently playing your songs?
Right now we are very fortunate and blessed thanks to DJ Non-stop (www.djnonstop.com) and DJ boogie boy to have our song being playing on B96.
Spins on Power92 should be starting shortly as well.

What do you hope to accomplish before the end of 2005?
We usually don’t make long term goals we like to take things one step at a time but I guess you can say we’d hope to have the album done.

What is your official website?
www.100PRcent.com